Chapter 1 : Define Creativity

Creativity
-creativity is basially a method of thinking, to think something new and ability to do something new. Creativity also want us to think outside of the box. It want us to generate new ideas or a new way of doing things.

Myth of Creativity
1. Only special talented people (negative thinker)
2. Being creative is hard (lazy people)
3. The word “I’m not creative”
4. Brainstorming is hard work
5. Only artists need to be creative

I'm not clever enough

Creativity is difficult

Allied with 'I am not creative' is the idea that creativity is somehow difficult. Well it is true that it is not easy, especially when you get past the initial ideation stage.

The difficult part of creativity for many is the state of uncertainty that they find themselves in during the divergent activities. It is easy to retreat from this and not offer ideas and hence blame it as being too difficult.

You can't learn to be creative

Some people seem naturally creative and some seem naturally uncreative. Yet this is nowhere as widespread as it may seem and most people are actually far more capable of being creative than they think, and a little gentle training can go a long way to reawakening their creative capabilities.

Of course, can never solve every creative problem to order, but you can bend the numbers by understanding how creativity really works and learning to use creativity-enhancing methods.

Creativity is stupid

Fluffy stuff

Creativity is often seen as fluffy, insubstantial and unscientific, especially by people who prefer data-oriented, logical and structured approaches to life.

Whilst creative approaches are not always empirically proven, it is still a deeply-researched and well-understood science. And as the source of all new value creation, it has very serious business benefits.

Just ideas

Creativity can be seen as just about coming up with ideas. You know, the brainstorming thing about sitting around and having strange ideas.

In fact this is just the beginning of a long and difficult process of that includes developing the ideas, marketing them and generally getting them accepted in the wider world.

I'm not that sort of person

I am not creative

This is a common cry of people who have spent most of their lives avoiding being creative. Yet they did not start out that way. At the age of two they were very creative - guaranteed. The thing is, much education and parenting is designed to help the child conform, and it is easy for the child to repress all creative tendencies in an adaptive response to this situation. Before long, they forget even this event and enjoy the benefits that conforming can bring. And then, when they are asked to be creative, their weak and distant memories of discouragement stop them from even thinking that it is possible that they could be creative in any circumstance.

I am not a creative type

Creativity something done by 'creative types' who are somehow in a different world to the rest of us.

We are all creative types. It's just that some people put it in their job definition. Creativity is a natural birthright of everyone. The principle ofgenerativity says that we are constantly being creative. Almost everything you do and say are things you have not done or said before, perhaps just in the exact way this time.

p/s: creativity is for everyone; 

There a difference when come to ‘c‘reativity and ‘C‘reativity :
Small ‘c’ - everyone can do it.
Big ‘C’ - creating something beyond expectation.